Excel Template

The Ultimate Win/Loss Analysis Template for RFPs

Want to make more informed decisions about your competitive landscape—or improve your team’s RFP win rate? Try this win/loss analysis template for proposal and sales teams.

Why Are You Really Winning or Losing Bids? Find Out With a Thorough Win/Loss Review.

Win or lose, you’ll learn something valuable from every RFP response. Use this win/loss analysis template to see what’s holding your proposal team back from winning even more in your sales cycle. 🏆

In this template, you’ll increase your win rate (and improve your sales process) by analyzing:

  • Your Monthly Bidding Performance

    Examine where you’ve lost deals. Or, celebrate where you excel in the RFP process.
  • The Average Cost of Responding to RFPs

    Track your average cost per bid (and where you’re getting the best ROI).
  • Top Reasons Your Sales Team is Winning (or Losing)

    Spot trends in win/loss research with insights from your proposal team or sales reps.
Writing good proposals helps win business, generate more revenue, and create jobs. That’s why we should be so proud of what we do—and what we deliver for our organizations.
Jon Williams Managing Director of Strategic Proposals
Jon Williams
Managing Director
Strategic Proposals

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