An example of a go/no-go process is when an organization receives a request, examines different criteria, and finally decides whether to respond to the request (go) or not respond to the request (no-go).
Here’s an example of go/no-go in action:
Granny Smith runs a small fruit business and receives a request from a large grocery chain. She skims the proposal, and some key details stand out to her:
🔥 Competition is fierce: the request specifically mentions McIntosh apples, a variety that only her competitor grows.
🧑🌾 Resources are sparse: the farmers she works with are slammed with orders, and Granny herself is busy selling her products at farmers’ markets.
😣 No project insight: Granny did not anticipate this request and has limited information about the scope and details.
After examining the factors above (and more), Granny Smith decides to focus on her existing business, so she does not respond to the RFP. This organized go/no-go process helps Granny proactively reach a decision while saving her valuable time—a win-win.