Trademark Usage Guidelines

Last Updated: January 2024

These Trademark Usage Guidelines (these “Guidelines”) set out how Licensed Marks (as defined below) belonging to ​​Loopio Inc. or Loopio UK Ltd. (formerly Avnio Ltd.) (collectively, “Loopio”, “we” or “ours”) are to be used and visually represented at all times by third parties. In the event of any conflict between these Guidelines and a written agreement with Loopio, such agreement shall govern.

For the purposes of these Guidelines, “Licensed Marks” refers to any of the following, either individually or collectively: the “Lo” design, all Loopio logos, all Avnio logos, including the “A” design, and other marks that Loopio uses are our trademarks. The appearance, layout, color scheme, and design of the Loopio website are part of Loopio’s protected trade dress.

As laid out in Loopio’s Website Terms Of Use and, as applicable, the Master Services Agreement, all Licensed Marks are Loopio’s intellectual property and may not be used without Loopio’s prior written consent.

Your use of our Licensed Marks indicates your acceptance of these Guidelines.

For Loopio Customers:

  • Loopio Customers are permitted to use the Licensed Marks for (i) internal communications, related to Customer’s use of the Loopio Solution and (ii) illustrating Loopio certificates and authorized partner badges on a third-party website.
  • The Licensed Marks must be used in a respectful manner, and may not be used in a way that harms Loopio, our products or services, or in a manner which, in our opinion, lessens or damages Loopio’s reputation or the goodwill in our Licensed Marks.
  • The following are all prohibited uses of the Licensed Marks:
    • Except as explicitly permitted in these Guidelines, use of the Licensed Marks on any third-party material, communications or website;
    • Any direct or indirect suggestion of sponsorship or endorsement by Loopio;
    • Use which may confuse the Licensed Marks with a third-party logo, trademark or brand;
    • Any combination or integration of a Licensed Mark with a third-party logo, trademark or brand;
    • Any change or modification to the Licensed Mark, including its shape, colour or overall design;
    • Use of an older version of a Licensed Mark;
    • Association with any deceptive, harmful, vulgar, obscene, indecent, illicit or illegal material or activity; or
    • Translation of the Licensed Marks into other languages without Loopio’s prior written consent.

For Loopio Partners:

Use of the Licensed Marks by authorized partners is governed by the applicable Partnership Agreement entered into with Loopio. Any use of the Licensed Marks that falls outside of the scope of the Partnership Agreement will require Loopio’s prior written consent – which can be requested by emailing

For All Other Third-Parties:

Use of the Licensed Marks by any other third-party, including a Loopio vendor, requires Loopio’s prior written consent – which can be requested by emailing

Changes to these Guidelines

We reserve the right to update these Guidelines at any time without notice to reflect changes to our trademark usage policies. If we make material changes to these Guidelines, we will provide notification by updating the “Last Updated” date at the top of the Guidelines and posting the new Guidelines to our website or other services. We strongly encourage you to refer to these Guidelines often for the latest information about our trademark usage policies.

Contact Us

Loopio Inc.
310 Spadina Ave. Suite 600
Toronto, Ontario M5T 2E8 Canada
Attention: Legal Department

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