Loopio-Seismic Integration: Using Your Best Sales Content in RFPs

Alison Grenkie

For large sales teams, effectively managing all of the information that you need to deliver throughout the buyer’s journey is no easy feat. You have different geographies and industries to manage—not to mention multiple product lines to cover.

That’s why the Loopio team is thrilled to share that we’ve partnered with leading sales enablement solution provider, Seismic, in a first-of-its-kind integration for sales teams. With this partnership, Loopio and Seismic have created the only complete, end-to-end solution for sales content management, proactive content delivery, and RFP response management.

What does that mean for our mutual customers? Read on to find out.

Using Content Across the Full Sales Cycle

If your organization uses Seismic, you’ll have a central place to store and access accurate sales content. And if your organization responds to RFPs regularly, you’ve probably tapped into that content in the past to find answers to RFP questions.

However, you’ve likely had to manually bring that content from Seismic over to Loopio in order to use it in your response—which leaves potential for human error and inconsistencies in your RFPs.

Now, if only the two solutions could connect with one another…

Introducing the Loopio-Seismic Integration

No more copy-pasting sales information. Now you can connect the content management, governance, and distribution capabilities of Seismic with the RFP automation and project management of Loopio.

With the combination of Loopio and Seismic, you can provide your prospects with accurate, verified information at every stage of their evaluation process—not to mention consistent, compelling messaging that will instill confidence in your company.

The integration improves:

Administrative Efficiency

Avoid manual transfer and reformatting content across your two solutions.

Content Confidence

Ensure all response content has been subject to relevant internal controls and approvals.

Centralized Content Management

Reduce the burden associated with maintaining multiple content libraries.

Sound good? Let’s talk about how to get started.

How the Integration Works

The Loopio-Seismic integration is currently a one-way integration, with sales content being created, reviewed, and approved in Seismic. Then, it’s imported into Loopio so that it can be used within your RFPs, RFIs, DDQs, and more (example below).

Import Seismic Content into Loopio

If you’re a Loopio and Seismic customer, get started with these three, simple steps:

  1. Connect your Loopio Library to the desired Content Profile(s) in Seismic.
  2. Import your desired sales content from Seismic’s platform to Loopio’s Library.
  3. Then, use Seismic content in your next RFP response or questionnaire.

Delivering the right information at the right time throughout the buyer’s journey is critical. Together, Loopio and Seismic have got you covered. If you have questions about the Seismic integration, please reach out to your Loopio Customer Success Manager. They’ll be happy to help you get started.

Not yet a customer? Connect with our team to learn about the Loopio-Seismic integration.


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