Loopio and Seismic Announce an Industry-First Partnership Benefiting Sales Teams

Loopio, the leader in RFP response software, announced today its partnership with Seismic, the leading sales enablement solution and marketing orchestration platform provider. The two companies are teaming up to help organizations provide a best-in-class buying experience for customers.

Both Loopio and Seismic are used by global organizations, including those in the Fortune 50, to improve their ability to respond to all forms of customer queries. This partnership creates the first-of-its-kind bridge between sales enablement and RFP response solutions. This makes it the only end-to-end solution for sales content management, delivery, and proposal creation.

The two companies decided to partner in 2020 after receiving feedback and validation from a number of mutual customers on how a joint solution would drive efficiency.

“We found ourselves in conversations with companies who were looking for both a proposal response platform and sales enablement solution,” explains Zak Hemraj, Loopio CEO and Co-Founder. “Providing an end-to-end solution will help sales teams immensely. It makes it easier to leverage the content they need throughout every stage of the sales cycle.”

“At Seismic, we’re always striving to enhance the customer experience and add value to any company’s sales and marketing tech stack. Our partnership with Loopio does just that,” says Seismic CEO and Co-Founder Doug Winter.

As part of the partnership, Loopio and Seismic have released a new integration between their platforms. Now, companies using both platforms can easily pull sales content from Seismic into Loopio’s RFP response software.

For Seismic customers who receive and respond to RFPs, Due Diligence Questionnaires (DDQs), and Security Questionnaires as part of the sales cycle, the integration with Loopio helps them to manage and automate the tedious parts of the response process. This makes it easier for teams to scale the process of creating high-quality proposals for sales opportunities.

Want more details on how the joint integration works? Check out the Loopio-Seismic integration blog.

About Loopio:

Loopio is a Toronto-based software provider that helps companies streamline their response process for RFPs, DDQs, and Security Questionnaires. With Loopio, teams can respond faster, improve response quality, and win more business. Loopio is one of Canada’s fastest-growing tech startups. It was ranked as the 13th fastest growing company on the 2019 Deloitte Technology Fast 50™ list and selected twice as one of LinkedIn’s Top Startups in Canada.

About Seismic:

Seismic is the industry-leading sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth. Seismic’s Storytelling Platform™ delivers innovative capabilities for marketers to orchestrate content delivery across all channels, and for sellers to engage with prospective buyers in a compelling, resonant manner at every step of the buyer journey. More than 600 enterprises including IBM and American Express have made Seismic their sales enablement platform of choice. The Seismic Storytelling Platform™ integrates with business-critical platforms including Microsoft, Salesforce, Google and Adobe. Seismic is headquartered in San Diego, with offices across North America, Europe, and Australia. To see how Seismic is being used by companies in your industry, please visit seismic.com.