The Sales Playbook for the RFP Process
Learn the winning plays from top sales and proposal leaders at Dropbox, Qualtrics, and more.
What Does it Take to Win? 🏆 Practice These 5 Plays From the RFP Pros.
To be the best choice, you have to bid like the best. That’s why we teamed up with Pavilion to ask ten sales and proposal leaders about their top plays for becoming the #1 draft pick in the RFP process.
In this playbook, you’ll learn how to:
Chase Winnable Opportunities
Qualify the RFP by asking the right questions in your discovery call.
Make a Game Plan With Strong Win Themes
Glean insights that will help your proposal stand out against competitors.
Build a Dream Team to Craft the Proposal
Recruit the right people for the right positions to pass the RFP along.
Respond Faster With Writing Shortcuts
Use a content library to repurpose answers from past wins.
Take Home the Win (And Keep Winning)
Make the shortlist, maintain momentum, and negotiate a win-win deal.
I like to ask the buyer to disconnect from reality for a moment and envision the future. I’ll ask them: Imagine it’s twelve months from today, and we have yet to move forward with the project. What’s the impact on your business?
Clearly communicate what is expected of your SMEs to support the response process. Pull out the major details that are relevant to them so that they don’t need to read through the entire RFP document.
If you aren’t having relevant conversations around the business outcomes connected to the RFP and your differentiation in delivering those outcomes, there’s a good chance another competitor is.
