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2025 RFP Trends & Benchmarks

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Insights from 1,500+ global companies

What is the RFP Trends & Benchmarks Report?

The RFP Trends & Benchmarks Report shares industry trends and performance benchmarks for teams that respond to RFPs, RFIs, DDQs, and more.

Developed in collaboration with the Association of Proposal Management Professionals (APMP).

Here’s What You’ll Learn

Top Trends for the Year Ahead

Patterns in proposal management (with expert commentary weaved in).

Benchmarks for Win Rates

Analyzed by industry, company size, and team role.

The Impact of AI

How other teams are thinking about using AI in proposal management.

Resource Investments for 2025

See fluctuations in resource investments over the past six years.

6 Years of Industry Data

Understand how the RFP landscape has changed from 2019 to 2025.

Top Performer Insights

Get a look at how top performing teams structure their work.

Industry Insights

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Who has the hardest time with SMEs?

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The technology industry struggles the most with SMEs, with 57% reporting this as a top challenge.

Advertising/publishing struggled the least, with 36% identifying SMEs as a challenge.

Who’s the most stressed?

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30% of respondents in management consulting reported that their stress levels are not manageable.

Those in advertising/publishing are the least stressed, with 76% saying their stress levels are fine.

Who struggles the most finding up-to-date, accurate answers?

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Finding up-to-date, accurate information is most challenging for those in the technology industry, with 51% listing this as a top concern.

It’s less of an issue for the insurance and healthcare industries, with 31% of respondents in both flagging it.

Who used AI the most in the past year?

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AI adoption is up across the board, but advertising/publishing reports the most usage at 75%.

Those in the public sector were the least likely to have worked with AI, with 35% saying they haven’t used it this year.

Who completes RFPs the fastest?

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The insurance industry spends, on average, the least amount of time per RFP, clocking in at 20 hours.

Advertising/publishing takes the lead for the longest time spent per RFP, at 28 hours.

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