Loopio Releases Sixth Annual RFP Response Trends and Benchmarks Report
New industry report reveals effects of the economic climate and emerging technologies on the response management industry, along with trends to watch for in 2025
TORONTO, February 5, 2025—Loopio, a leading response management software company, announced today the release of its sixth annual RFP Response Trends and Benchmarks Report.
In partnership with the Association of Proposal Management Professionals (APMP), over 1,500 companies around the globe were surveyed, culminating in the industry’s most comprehensive view of the RFP response management field. It includes key industry benchmarks, as well as larger trends impacting RFP revenue, submission rates, and volume.
“With six years of data behind us, we can clearly see that RFPs consistently generate more than a third of revenue for organizations, making them one of the most important revenue engines out there,” says Zak Hemraj, CEO and co-founder of Loopio. “This year, we saw teams gain new support and resources—most notably in the form of software tools and AI. Proposal teams have had to adapt quickly to unprecedented technological advancements.”
“We are seeing teams re-evaluate their processes more deeply and make positive changes that will impact their long-term success. In this report, we go deeper into these trends, and share data-driven tips your team can use to win more business in 2025.”
Some key findings of the report include:
- AI becomes mainstream for response professionals. 68% of teams are now using AI, doubling last year’s average and pointing to the ubiquity of the technology among response professionals. Out of those who are using AI, 70% report using it on at least a weekly basis.
- Teams are becoming more selective. As the economy rebounds, teams are becoming choosier about the RFPs they respond to. RFP submission volume decreased to 153, compared to 175 last year. Additionally, 83% of teams now report using a go/no-go process, compared to 77% last year.
- RFP software sees widespread adoption. Likely owing to the drastic increase in the prevalence of AI, 65% of teams now use RFP response software in their work, up significantly from last year’s 48%. Those who use RFP response software also report being more satisfied with their process: 71% for software users compared to 51% of non-software users.
- RFPs continue to influence over a third of company revenue. Respondents reported that RFPs influenced 37% of their company’s revenue in 2024 on average. This marks the sixth year that RFPs have influenced a third or more of revenue, underlining how essential RFPs are to companies’ bottom lines.
“The 2025 RFP Response Trends & Benchmarks Report provides a wealth of knowledge for bids and proposal professionals,” says Rick Harris, CEO of APMP. “From economic shifts to the rise of AI, you’ll find industry-leading insights to help spark productive conversations with your team, manager, or organization.”
“The 2025 RFP Response Trends & Benchmarks Report allows bids and proposal professionals to benchmark their team’s performance, find areas for improvement, and fight for the resources they need to succeed. We hope this research helps your team continue to work smarter and win more.”
The report surveyed individuals involved in responding to RFPs from companies that ranged in size from small businesses to enterprise organizations with over 10,000+ employees. Participants included those in a variety of roles in the RFP process, including RFP and Proposal Managers, Sales Executives, Marketing Leaders, Solutions Engineers, and Information Security professionals.
The report establishes performance benchmarks for proposal professionals. It includes insights from a breadth of industries, including: Technology (Hardware, IT, & Software); Retail or Wholesale; Management Consulting; Healthcare & Medical; Construction; Industrial & Manufacturing; Telecom; Investment Banking; Non-Profit & Government; and more.
For more insights from Loopio’s 2025 RFP Trends and Benchmarks Report, download a copy now.
About Loopio Inc.
Loopio’s response management platform helps companies streamline their response process for RFPs, DDQs, Security Questionnaires, and more. Currently serving over 1,500 companies globally at world-leading organizations, Loopio enables sales and proposal teams to respond faster, improve response accuracy, and win more business.
Founded in 2014, Loopio is one of Canada’s fastest-growing technology scale-ups. It has been listed as one of the fastest-growing companies on the Deloitte Technology Fast 50™ list for four consecutive years, and it has consistently been named one of Canada’s Top Small & Medium Employers. In 2021, Loopio raised a $200M strategic investment from Sumeru Equity Partners to fuel its next stage of growth. To learn more about Loopio, follow the company on LinkedIn.