Loopio Accelerates Product Strategy By Welcoming Gord Elder as Vice President of Product Management
TORONTO, November 5, 2024—Loopio, a market leader in response management software, is proud to announce the addition of Gord Elder as their new Vice President (VP) of Product Management. Gord joins Loopio with over 20 years of leadership experience in product management at companies like ResponseTek, IgniteTech, and Cymax Group. Gord will drive the execution of Loopio’s product vision and strategy in the era of AI.
“We’re very excited to welcome Gord to Loopio. Loopio is positioned to dramatically improve outcomes for our customers through AI, and Gord’s extensive experience in product management at B2B SaaS companies will be vital in making it a reality.”
Gord joins Loopio with a proven track record of product leadership, having served as Chief Product Officer at ResponseTek and VP of Product at IgniteTech and Cymax Group. Gord’s experience includes a deep focus on customer experience and leveraging AI and machine learning (ML) to deliver innovative solutions to customers.
“I really love to leverage technology to disrupt legacy industries and business processes, and have been through that journey several times,” Gord shares. “The response management industry is poised to deliver so much value with this wave of AI innovation, and I’m excited to bring my experience to the team to help accelerate our product strategy.”
“Loopio is a leader in the market and I’m thrilled to be a part of building the next great Canadian tech story. The way companies evaluate and procure products and services is changing, and Loopio is incredibly well positioned to drive that innovation and transform the space in a really exciting way.”
At Loopio, Gord will collaborate closely with Eugene Ho, Chief Product Officer, and the rest of the senior leadership team to focus and execute Loopio’s product vision to shape the future of response management.
About Loopio Inc.
Loopio’s response management platform helps companies streamline their response process for RFPs, DDQs, Security Questionnaires, and more. Currently serving over 1,500 companies globally at world-leading organizations, Loopio enables sales and proposal teams to respond faster, improve response accuracy, and win more business.
Founded in 2014, Loopio is one of Canada’s fastest-growing technology scale-ups. It has been listed as one of the fastest-growing companies on the Deloitte Technology Fast 50™ list for four consecutive years, and it has consistently been named one of Canada’s Top Small & Medium Employers. In 2021, Loopio raised a $200M strategic investment from Sumeru Equity Partners to fuel its next stage of growth. To learn more about Loopio, follow the company on LinkedIn.
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